Establishing our first tailoring shop in London in 1910, we've been shaping the fashion industry since our humble beginnings. Today, we focus on curating the best collections of 0–16 kids clothing, from classic Stone Island Junior and Moncler staples to statement pieces from Gucci, Kenzo and Burberry. Home to the freshest drops and exclusives.
We stand for urban luxury fashion and offer modern collections for a discerning audience. Our goal? A privileged shopping experience - just for you! Our unique and limited capsule collections are like your individual fashion ID, constantly evolving but always on trend. We combine streetwear with the latest trends and high-quality materials.
THE 52 DROP PROJECT is more than just a fashion store. Music, film, art and culture come together here to set new standards in the fashion world. That's why we work with exclusive designers and styles and offer a partnership for influencers and celebrities (like Drake and the brand I'M NOT A RAPPER) who want to create their own brand with us. Premium streetwear is conquering the world.